Are you saving the world, too?
Write in your own voice by getting excited about the Big Picture
Write like you're talking to your dog
3 tricks to find your Unique Email Voice and pretend insecurity doesn’t exist
The ridiculous reason entrepreneurs don't send marketing emails more often
Plus tips for getting started on tweaks to your messaging
We have the same problem, you and me
One thing always gets me closer to solving this messaging problem we share.
Is your marketing shouting or persuading?
When you want to convince the people safe in their own thoughts on dry sand to hop aboard your party boat for an adventure in changing their mind, you start small and slow.
Pulled in 12 directions
People always ask, “Is the effort for minimalism worth it? Does it make life better?” My answer is a resounding…mostly yes.
Letting go of the green silk shirt
We often hold on to things because of what we wish for them to be.
3 Ways to Show Your Email Subscribers Respect
Show respect for your subscribers, not only because it’ll build “trust and connection,” but because you might as well. 🤷🏽♂️ Read on.
How do you start growing your Facebook page when you have no content?
Why do you want to grow a Facebook page in the first place. Is it FOMO?
Instead of productivity hacking, try purging
For more peace and simplicity, don’t try to change your entrenched habits. Purge.
I’m capable of so much less than I thought
By making REST the first thing I put in my Google Calendar, and giving work the leftover spots around it, I found out I’m capable of much less than I ever thought.
The pie that never existed, if not for the magic of minimalism
What best-ever thing are you missing out on because you’re bogged down by your crap or by work you don’t like?
You need more slack in your life, so you can smile when you hear, "Mom, I have to PEE!"
Slack is intentionally-created space that's there in case you need it.
It’s there when your peaceful early morning is interrupted by, "Mom, I have to PEE!"
When you don't have extra time or space built into your life, unexpected blips in the routine become annoying disturbances (at best) and hectic emergencies (at worst) quickly. Then you go through your day grumpy, frustrated, and clawing backward at time while you're dragged through the day against your will.
Inauthenticity in your marketing comes across like vegan meat substitutes
Much better to be YOU — a delicious, inherently vegan Lentil Salad with Garlic and Herbs — than to be an imposter like No-Tuna Tuna Salad or Walnut "Meat" Loaf.
2020 is so gonna 2020
It's 2020-ing all over, like your Roomba smearing a pile of fresh dog poop over every floor of your house while you sleep.
The marketing equivalent of greige walls and a porcelain farmhouse sink
For years we've toed the line around making our house our own (though early on we leapt into the unknown and painted the kitchen the color of vodka cream sauce), but we've wasted a lot of time debating how to choose the "right" updates so we can make a killing when we sell it. (Coming out ahead = making a killing, for us).
There's a reason ESPN covers the Super Bowl for approximately 2 minutes after it's over
If it's been awhile since you've sent an email newsletter for your small business, there's no need to recap the past.
There's a reason ESPN covers the Super Bowl non-stop for two weeks leading up to it, and for approximately 2 minutes after it's done. The past doesn’t matter.
Truly, nobody has noticed that you haven't sent an email in awhile.
Whether it's ripe mangoes or a marketing strategy that's YOU... not-quite-right doesn't cut it.
Yesterday, I peeled and sliced 5 just-right ripe mangoes. All were ripe and ready, so it had to be done.
If you've bought and eaten fresh mangoes before, you know what I'm talking about. When they're ready, there's no waiting, or you'll be disappointed. Not-quite-right doesn't cut it.